After you’ve bred a litter, it’s important that you find homes that’ll give your puppies a happy life. Choosing the best owners for your puppies, and making sure they’re suitable, isn’t always easy. To help you, we’ve created this guide on how to attract puppy buyers, what are the tell-tale signs of a good owner and what you need to do to ensure that they will look after the puppy that you’ve cared for since before birth.
So you’ve recently bought an adorable puppy, but circumstances have changed, and now you’re wondering – can you just resell that puppy? This is actually a question that comes up more often than you’d think, and the answer isn’t as straightforward as a simple yes or no. In this article, we’ll dive deep into the complicated world of puppy reselling, what’s legal, what’s ethical, and what alternatives you might wanna consider.
The Legal Side of Reselling Puppies
First things first let’s talk about if it’s even legal to resell a puppy you just bought. The answer depends on several factors
Contracts Matter
When you purchase a puppy from a reputable breeder, you typically sign a contract Many of these contracts include clauses that specifically prohibit reselling I’ve seen contracts that literally say things like
- “Buyer agrees not to sell, trade, or give away the puppy without first contacting the breeder”
- “If buyer can no longer keep the dog, it must be returned to the breeder”
- “Violation of this agreement may result in legal action and monetary penalties”
Before you even think about reselling, dig out that contract and check what you actually agreed to!
Local Laws and Regulations
Depending on where you live, there might be specific laws about reselling animals. Some states and countries have regulations that:
- Require special licenses for selling animals
- Prohibit the selling of animals in public places or online
- Have mandatory waiting periods before an animal can be resold
- Demand health certificates before sale
For example, in some states, if you resell multiple litters per year, you might be classified as a “dealer” or “breeder,” which requires proper licensing.
Ethical Considerations – The Real Talk
Now, let’s be honest here – just because something might technically be legal doesn’t mean it’s the right thing to do. Here’s why reselling a puppy raises some serious ethical concerns:
The Puppy’s Wellbeing
Puppies form attachments quickly, and being moved from home to home can be really traumatic for them. They need stability, especially in those crucial early months. Every time a puppy changes hands, it experiences:
- Stress and anxiety
- Potential confusion about training rules
- Disruption in routine
- Bonding difficulties
The Motivation Behind Reselling
We gotta ask ourselves: why are you considering reselling? Common reasons include:
- Impulse buying regrets – You didn’t really think through the responsibility
- Financial concerns – Puppies are expensive to raise
- Behavior problems – The puppy is more challenging than expected
- Life changes – Moving, new job, etc.
- Profit motivation – Trying to make money by “flipping” puppies
That last one? That’s what we call “puppy flipping,” and it’s generally considered super unethical in the animal welfare community. Treating puppies like commodities to be bought low and sold high contributes to all kinds of problems in dog breeding.
When Reselling Might Be Acceptable
Look, I’m not here to judge anyone. Sometimes life throws curveballs, and rehoming a puppy genuinely is the best option for everyone involved. Here are situations where rehoming (with or without a fee) might be acceptable:
- Unforeseen allergies develop in the household
- Major life crisis (serious illness, death in family)
- The dog has needs you genuinely cannot meet despite trying
- The puppy is dangerous to other pets or children in the home
In these cases, asking for a reasonable adoption fee (not a profit-making price) can help ensure the new owner is serious about the commitment.
How to Responsibly Rehome a Puppy
If you’ve decided that rehoming is absolutely necessary, here’s how to do it responsibly:
Contact the Original Breeder First
Many responsible breeders will take back puppies they’ve sold. This is often stipulated in the purchase contract anyway. Some breeders will:
- Take the puppy back and refund part of your money
- Help find a new suitable home from their waiting list
- Provide temporary care while you find a solution
Screen Potential New Owners Carefully
If the breeder isn’t an option, take time to find the right home:
- Conduct interviews with potential adopters
- Check references
- Do a home visit if possible
- Ask about their experience with dogs
- Discuss their lifestyle and expectations
Be Transparent About the Puppy
Don’t hide any issues or challenges:
- Share medical records and vaccination history
- Be honest about any behavioral concerns
- Explain why you’re rehoming the puppy
- Pass along training information and routine details
The Financial Reality of Reselling Puppies
Let’s talk money. I know some people think they can make a quick buck by reselling a puppy, but here’s the cold, hard truth:
You Probably Won’t Profit
If you bought from a reputable breeder, you likely paid a premium price. When reselling:
- Most people won’t pay the same premium for a “secondhand” puppy
- You’ve already incurred costs for vaccines, food, supplies
- If the puppy has developed any issues, this further reduces value
The Risk of Scams
The puppy resale market is unfortunately full of scammers:
- People who claim to want your puppy but are running pet scams
- Individuals who might have bad intentions for the animal
- “Bunchers” who collect free or cheap animals to sell to research labs
Alternatives to Reselling
Before you commit to reselling, consider these alternatives:
Training and Behavior Help
Many puppy problems can be solved with proper training:
- Hire a professional trainer for difficult issues
- Attend puppy classes to learn handling techniques
- Join online communities for support and advice
- Give it time – puppies mature and often outgrow difficult phases
Rescue Organizations and Shelters
If you absolutely cannot keep the puppy:
- Many breed-specific rescues will take purebred puppies
- Some shelters have surrender programs with counseling
- Rescue groups often have experienced foster homes
Temporary Solutions
Sometimes you just need a break or some time:
- Pet sitters or doggy daycare can provide relief
- Friends or family might foster temporarily
- Some veterinary practices offer boarding with training
The Psychological Impact on You
Something people don’t talk about enough is how rehoming a pet affects YOU:
- Feelings of guilt and failure are common
- You might face judgment from others
- The process can be emotionally draining
- There may be grief and a sense of loss
It’s important to be kind to yourself during this process. If you’re making a decision based on what’s truly best for the puppy, you’re doing the right thing, even if it’s painful.
Real Stories: When Reselling Went Right (and Wrong)
Success Story: Finding the Perfect Match
My friend Sarah adopted a Border Collie puppy but quickly realized her apartment lifestyle couldn’t provide the exercise these high-energy dogs need. Instead of keeping him in an unsuitable environment, she contacted the breeder who helped find a farm family looking for a working dog. The puppy now thrives herding sheep – his natural instinct fulfilled.
Cautionary Tale: The Revolving Door
Then there’s the sad case of Buddy, a Lab puppy who was sold on Craigslist three times in his first year. By the time he reached a rescue organization, he had severe separation anxiety and trust issues that took months of rehabilitation to address.
Legal Consequences of Improper Reselling
If you ignore contracts or local laws when reselling a puppy, you might face:
- Breach of contract lawsuits from the original breeder
- Fines for selling without proper licensing
- Animal welfare citations if the puppy’s condition deteriorated
- Liability if the puppy develops health issues you didn’t disclose
Final Thoughts: Making the Right Decision
So, can you resell a puppy you just bought? Technically, maybe – depending on your contract and local laws. But the better question is: should you?
In my experience, the best decisions come from putting the puppy’s welfare first. Sometimes that means working harder to make your home suitable for the puppy. Sometimes it means swallowing your pride and returning the puppy to the breeder. And sometimes, rarely, it means carefully finding a new forever home that can provide what you cannot.
Whatever you decide, remember that puppies aren’t products – they’re living beings with emotions and needs. Treat the situation with the care and consideration it deserves.
Have you ever had to rehome a pet? What was your experience like? Share your thoughts in the comments below!
Disclaimer: This article provides general information and isn’t legal advice. Laws regarding animal sales vary by location. Always consult local regulations and legal professionals regarding specific situations.

Should I ask for a deposit?
Many breeders ask for a deposit if their buyers want to choose a particular puppy. How much they pay really depends on you, but a reasonable amount to pay is usually between 10% and 25%. Make sure that you don’t charge too much for a deposit, as it could put some potential puppy buyers off. Always provide a receipt for the deposit and write on this any conditions or stipulations. Puppy fraud is on the rise and many people have paid a deposit only to never hear from the breeder again, so some people might be wary of paying a deposit.
When to advertise your litter
The best time to advertise your litter depends on you and the demand for your puppies.
- Before puppies are born, some breeders, especially those which have a high demand for their puppies, may let people know that they have a litter on the way
- Other breeders may only advertise once theyre born
- Breeders who wish to use our Find a Puppy service, which lists your puppies for sale on our website can apply to advertise once their puppies are registered with us, usually at 2 weeks old. Waiting until they’re 2 weeks old gives you a little space for things to calm down and lets you enjoy some quality time with your puppies.
Whenever you advertise, remember that your puppies must be with you until they’re at least 8 weeks old; its the law.
3 Reasons Your Puppies Won’t Sell
FAQ
Is it legal to sell your puppies?
While there is generally nothing to prevent anyone from selling puppies, be aware that you may be liable to the purchasers under any applicable pet lemon laws or other laws regulating the sale of pets in your state, or if for some reason the puppies are sick or the buyers are unsatisfied for other reasons.
What is the 7 7 7 rule for puppies?
The 7-7-7 rule for puppy socialization is a guideline for exposing young puppies to a variety of experiences to build confidence and prevent fear or anxiety. By seven weeks of age, a puppy should have experienced at least seven different people, seven different locations, seven different types of toys, eaten from seven different food bowls, been on seven different types of surfaces, had seven different experiences, and been on at least seven short car rides. This early, positive exposure helps a puppy develop into a well-adjusted, adaptable adult dog.
What to do with puppies you can’t keep?
Take the puppy to your local Humane Society or ASPCA & relinquish the puppy to them. Other options are No Kill shelters, non profit rescues, neighbors who will help with re-homing. Puppy should be healthy.
How old can puppies be before you sell them?
Of those states with laws, all but three (D.C., Virginia, and Wisconsin) require that a puppy be at least eight weeks old before being offered for sale. Other states focus on the separation of the puppy or kitten from its mother in addition to specifying a minimum age.